Frustrated with marketing efforts or lack thereof among local businesses? We can help...
Let's face it, downtown businesses and community members look to you to provide them with solutions to help their business. There is pressure for community leaders and associations such as Chambers and TDAs to provide training and education for businesses on how to market their product or service. That where we come in.
Lunchplate is jam packed with information, industry terminology, and ready to implement actions that make it easy for small businesses to implement a successful marketing plan. Plus we include ideas specific to rural communities and the challenges they face.
Our course takes a fresh perspective to marketing and instead of giving you a run down of things you can do that may help, we take it a step further and teach you how to think like a marketer. We dive deep into each lesson. We explain what each component is, why it's important to a business and how to connect all the components together for a complete meal plan that will fuel their success for years to come.
Explore Training Options
What's Included
The Lunchplate Marketing course contains lessons on the following components:
Website - The Meat
A website is the meat of your marketing plan. It is the single most important element for growth and the marketing tool that gives your business strength and credibility.
Social - The Side
Just like a side compliments the main dish, social media compliments and promotes all of the other elements of your marketing plan. It's an important part of the meal.
Advertising - The Veggies
The right mix of fruit and veggies are needed for a healthy diet, the same applies to advertising. A mix of print, digital and social will do your business good.
Public Relations (PR) - The Drink
PR accentuates the good and washes down the bad, similar to how a fine wine pairs with a meal or a drink clears your palette.
Business Collateral - The Dessert
We all like dessert, but lets face it, we don't all need it. The same can be said for business collateral. Learn what works best.
Your Brand - The Seasoning
Just like salt and pepper or a little dash of garlic, your brand adds flavor. It goes on everything and is unique to the business.
Tools & Analytics - The Utensils
Each tool serves a purpose, just like utensils. Find out what tools work best and how to cut through all the data to measure success.
Interested in Training?
We provide various options for rural communities, chambers and other organizations to get customized training through in-person workshops. Explore the different options below and then contact us for more details and pricing.
Training for Long-Term Success
Lunchplate is not a one course training program. It is a complete marketing system that provides long-term results for small towns and businesses. Now you can harness the power of Lunchplate's online marketing program with live, in-person workshops. There are several options which include:
- One-day or two-day workshops delivered by the Small Town Soul Lunchplate Team
- License our program and we will train your staff how to deliver the content allowing you to hold multiple workshops throughout the year for one low price
- Buy a bulk number of access passes to our online program and offer them as incentives to new businesses for choosing to locate in your area
What's Included
Each training includes the following components:
- Workshop templates for both in-classroom activities as well as take-home activities that businesses can customize for their particular needs
- Instructor Manual with FAQs for those that choose to give the workshops in-house
- Unlimited updates to course content as released
- Discounts for class participants that want to continue learning throughout the year with our online course and Lunchplate team support
- Training for your staff on how to continue the momentum after the workshop
Grants Love Us
No not necessarily people named Grant, but the organizations and investors that provide grants to rural communities. They recognize the importance of marketing and how it contributes to the overall success of any project. It is a major consideration in their application process. They want to know about the marketing plan that will be put in place to make the project a long-term success. Because they recognize the value of marketing, it is often an allowed use of grant funds. We can help you incorporate our training programs into your grant application and provide customized programs to fit any project.
